 An advertising career spent uncovering the lifestyles and product usage habits of consumers led a Chicago ad exec to create a new TV series for A&E. Family Forensics takes a family to a resort for the weekend while an investigative team tries to discover the family's history, secrets and internal dynamics. Will the family members accept the findings and begin a new chapter in their lives? Airs August 2, 2005 at 10:00 p.m. EDT on A&E.
Chicago, IL, USA, July 28, 2005 -- Glenn Marrichi, a
Chicago advertising executive, is also creator/producer of the new A&E
television series "Family Forensics." A&E describes his show as a "New real-life
series about a Los Angeles police detective, crime scene investigator and
psychologist who conduct a two-day investigation of a family's home while the
family is away. They go through drawers, boxes, garbage, computer files, photos,
financial records and everything else to discover the family's history, secrets
and internal dynamics. Each episode culminates with the disclosure of the
forensics team's findings, which force family members to confront the truth
about themselves and begin a new chapter in their lives." Upcoming episodes are
scheduled for August 2, 9 and 30 at 10:00 p.m. EDT on A&E. For more information
go to www.aetv.com.
The new TV series is a first for Marrichi, whose advertising career at Leo
Burnett, Campbell-Ewald, DMB&B and Publicis has seen him responsible for
campaigns for General Motors, Johnson & Johnson, Princess Cruises, Hyatt, Tyson
Foods, Del Webb, OfficeMax, Budget, Continental, Goodyear, National Steel,
ACDelco, Amoco, Whirlpool, Computer Associates, Bridgestone, Char-Broil, Jimmy
Dean and many more national brands. He is currently President/CEO of The
Marketing Identity, Inc. an advertising and strategic consulting agency in
Chicago.
"The idea for the show came from my marketing investigations on behalf of
products and services families use in their daily lives. I combined the
archaeological digs I do about a family's buying and living habits with the
modern investigative techniques used in solving crimes," said Mr. Marrichi. "I
thought that it would be fascinating to see if we could profile a family's life
together just by analyzing the contents of their home. It's really the
intersection of CSI and Dr. Phil."
Contact:
Glenn Marrichi
President/CEO
The Marketing Identity, Inc.
847-604-8647
News Source: PRWEB
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