TechTarget Partners with ChinaByte to Launch TechTarget China
Posted on Thursday, May 27, 2004 @ 08:53:32 EDT by Editorial Team
Chinese-language Versions of TechTarget Web Sites Will Serve Fastest Growing IT Market in the World Information Technology (IT) media company TechTarget Wednesday announced it has partnered with ChinaByte, the leading IT portal in China, to develop Chinese-language versions of TechTarget's Web sites targeting specific communities of IT professionals.
Needham, Mass, United States, May 27, 2004 (Business Wire India)--The two companies will first launch Chinese-language versions of five TechTarget sites to provide Chinese IT professionals with immediate access to TechTarget content, including original news and features, expert advice, and e-Newsletters. In a later phase, ChinaByte editorial staff will enhance each site with local content about Chinese IT professionals, vendors and their products.
TechTarget also announced a reciprocal sales agreement with ChinaByte, which will enable each company to sell advertising on the other company's media properties. The relationship will enable existing TechTarget advertisers to extend their marketing messages to Chinese IT professionals, and will allow Chinese companies to use TechTarget's highly efficient media to reach U.S. and China-based IT professionals as they research technology products and vendors.
“The launch of TechTarget China is the first phase of TechTarget's expansion to critical international markets,” said TechTarget CEO Greg Strakosch. “In ChinaByte, we have a partner that will provide editorial and sales expertise that mirror TechTarget's strengths. Our partnership will enable TechTarget to both establish a foothold and expand our presence in China with additional Web sites focused on strategically important technologies. We believe the relationship we've established with ChinaByte will serve as a model for licensing agreements for other TechTarget media properties throughout the world.” The five sites slated for launch in June target some of the largest and fastest-growing sectors of the Chinese IT market: · SearchWin2000.com.cn · SearchDatabase.com.cn · SearchMobileComputing.com.cn · SearchSecurity.com.cn · SearchCIO.com.cn
For more information on licensing opportunities for TechTarget media, please contact vice president of international Susan Odell at 011-781-657-1407 or email sodell@techtarget.com About TechTarget TechTarget is a global media company offering the most targeted media for enterprise IT professionals. More than 1,500 advertisers, including the leading IT companies in the world, rely on TechTarget media and events to reach targeted communities of IT professionals. TechTarget advertisers include IBM, Microsoft, Oracle, HP, Cisco, Intel, and EMC. More information about TechTarget is available at www.techtarget.com.
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