Tourgiveaways Offers NYC Indie Bands New Promotional Idea
Posted on Wednesday, May 26, 2004 @ 09:35:25 EDT by Editorial Team
New York based marketing firm to launch advertising sponsored free music giveaways. Bands who contribute a track to a compilation CD receive thousands of free copies to give to their fans at shows.
New York, NY (PRWEB) May 26, 2004 -- Jampacks Media LLC has announced the launch of its first product: Jampacks Local NYC. What is a "Jampack?" Quite simply, it's a compilation CD, but with a neat twist: bands who contribute a track to Jampacks receive thousands of free copies to hand out to fans at shows. For a band on the brink of blowing up, such a promotional item could be enough to put it over the top. Bands in New York City who wish to apply for a slot on the next CD can go to the recruitment site at http://www.tourgiveaways.com
Although you might think corporate sponsors and underground music might be a strange mix, according to Mary Crosse, a Jampacks co-founder, who heads up band recruitment, "Bands overwhelmingly love the idea. Yes, there's a corporate ad in the CD, but they get them for free and it's a way to give something back to their diehard fans, while having the opportunity to bring new ones into the fold. Not only is their music heard by their own audience, but by the audience of the fourteen other bands as well."
Jampacks Local NYC will be the new company's first offering, featuring fifteen up and coming artists from New York City. The company is in negotiations with several sponsors and plans to announce an official lineup of bands in the coming weeks.
The company has plans late this year to roll out a locals-only version in major cities across the U.S., plus a national version with larger, more established bands.
Bands can go to http://www.tourgiveaways and submit their information via email. All bands who can demonstrate that they have a burgeoning fanbase wll be considered, regardless of genre.
About Jampacks Media: Jampacks Media, LLC was formed in 2003 by advertising veterans Marc Lefton and Mary Crosse. In addition to their professional backgrounds working in creative and administrative positions at global advertising agencies, they both share a love and extensive knowledge of underground music. Recognizing a need to reach trendsetters in an unexpected way, Jampacks Media, LLC was formed. The company specializes in targeting difficult-to-reach consumers through any means necessary, and has plans to unveil several new products to this end in the coming months.
Contact Information: Marc Lefton
Jampacks Media LLC, 646-283-5656 http://www.jampacksmedia.com, marc@jampacksmedia.com