Ten years ago, when a holiday like Valentine's Day approached, a small business sent out coupons to the surrounding neighborhood, and would make a healthy profit. It thrived by servicing its community. Now it takes a little more strategy.
Denver, CO, USA, January 26, 2006 -- As the marketplace continues to become saturated with marketing messages, some business owners are going back to the basics to capture attention – with a twist.
“Staying in touch with past clients means reaching out to every client, even if they are hundreds of miles away,” states Lori Osterberg, Co-Founder of Vision Business Concepts Inc. “Sending coupons and special offers
through email, and posting them onto your website allows you to communicate with anyone, anywhere in the world.”
For many local businesses, such as spas and florists, Valentine’s Day is a major source of revenue. While these businesses may have once been happy with more traditional marketing methods, those days are quickly disappearing. As the number of online shoppers increases, businesses not reaching out to new online markets may be losing valuable market share, and ultimately see a slip in their
overall profits.
“Online tools are making it easier than ever to communicate online. Even small, local businesses can keep in touch with their clients with tools like ezines (electronic newsletters) and email promotions,” states Osterberg. “Communication is king. The more people you can connect with, the bigger chance you have of creating a customer.”
“We’re seeing more businesses than ever take an active role in developing an online strategy. Business owners understand the importance
of staying in touch with their client base. No longer is it acceptable to have a static website. Now more than ever, business owners want dynamic sites that will allow them to communicate regularly with their customers and prospects, and to have ways of promoting seasonal events directly to their website visitors.”
Even for a small spa, client lists can include many people hundreds, even thousands of miles away from the business’s physical location. If these long-distance customers aren’t available
for in-store promotions, they still may be viable customers.
“If you sell products or gift certificates, you should be promoting regularly to all of your past customers, even if they are in a different state,” states Osterberg. “People travel all the time. And they have friends and acquaintances in many locations. Keeping in touch with each past customer may open up windows of opportunity. And with the ease of the Internet, a potential sale is really just one click away.”
With Valentine’s
Day just a couple of weeks away, the real winners will be those businesses that connect with potential customers outside of their geographical area, and keep in touch with prospects and customers, old and new. Businesses with well thought out Internet strategies will be the real winners this holiday season.
About Vision Business Concepts Inc.:
Vision Business Concepts Inc. is an Internet marketing and strategy company. Co-founded by two dynamic entrepreneurs, Andrew Osterberg and Lori Osterberg,
Vision Business Concepts provides its clients with a multitude of services to help them profit online.
Contact:
Lori Osterberg
Vision Business Concepts Inc
303-221-1027
http://www.VisionBusinessConcepts.com
News Source: PRWeb
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