After a long episode of experimentation Real Time Locating System (RTLS) has found its place across spectrum of industries ranging from healthcare to manufacturing. There are several alternatives as far as locating technologies are concerned. However RTLS has a key role to play where real-time data is highly essential and when the assets are required to be located in transit.
Mumbai, Maharashtra, India, January 24, 2006 -- Growing disloyalty among the customers in the aspect of shifting brands, higher aspiration of organizations to increase profit margins, aggressive approach of the government towards homeland security, emerging laws and regulations with respect to consumerism, have all nurtured the growth of RTLS.
Today customers are becoming less tolerant in accepting deficient products
or services due to wide range of choices available to them. Non-traceability of products is no more a reason. Consumers want to be acquainted with information pertaining to origin of few products, such as beef and other edible items. Numerous laws and regulations have emerged to support the stand of consumers in these aspects. Such issues are becoming more critical due to the dual pressure from consumers and government.
New analysis from Frost & Sullivan (www.autoid.frost.com) RFID Real Time Locating
Systems Market, reveals that RTLS market earned revenue of $201.3 million in 2004 and estimates to reach $1.26 billion in 2011.
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“The drawbacks of existing systems instigate the need for real time locating system,” says Frost & Sullivan Research Associate Sathya Durga. “The unique feature of RTLS, to provide real time data is being a major driver in this market. The need for real time data is growing in every vertical as it is perceived to provide
efficiency and better customer service by providing access to the right information at the right time.”
Channel members in RTLS industry are not very active and need to be trained effectively. A successful implementation of this technology requires deep understanding of business operations, quality functions, system support issues, standards, IT infrastructural issues and ERP systems. Ineffective installation would lead to customer dissatisfaction further on increasing customer support enquires.
“The
inefficiency of channel members, adversely affects the perception of the brand among the end-user segment,” says Durga. “Though technology and pricing factors remain favorable, ineffective deployments turn down the confidence of the end-user therefore ruining the brand image.”
To overcome these issues, solution providers are required to train their channel members. Effective and customized training provided to the channel members would reflect on the level of customer satisfaction and help in
brand building. The lack of time for the implementation team to organize training program to the channel members, has lead to the growth of external trainers who provide expertise and dedicated training, evaluation and accreditation to the channel members.
World RFID Real Time Locating Systems Market, a part of the 9201 subscription service, provides an overview and outlook for the market. This study has been segmented into vertical market, geographic market and component market. This research includes
detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Executive summaries and interviews are available to the press.
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Contact:
Surbhi Dedhia,
Frost & Sullivan,
+91 (22) 50013431,
sdedhia @ frost.com
Samantha
Unnikrishnan,
Frost & Sullivan,
+91 (44) 4204 4667,
sunnikrishnan @ frost.com
News Source: Business Wire India