 The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that put Dubai under extra limelight with millions of viewers across the world getting a visual feel of the fastest-growing destination during the peak-time programmes.
Mumbai, Maharashtra, India, May 31, 2004 (Business Wire India)--The
DTCM Manager Media and Advertising, Mr. Ahmed Al Tunaiji, said: “The campaign
forms part of the aggressive marketing agenda the department has set for itself
to promote Dubai in overseas markets. The campaign added punch to the ongoing
initiatives in established and emerging source markets.â€
He said the commercials were broadcast before and after the programme.
The 24-hour news and information channel reaches over 260 million households in
over 200 countries and territories worldwide, including 945,000 hotel rooms, 18
airlines and 14 cruise ships.
The department added four new exhibitions to its list of overseas promotions
this year to enlarge the scope of its marketing agenda. The BBC World TV
campaign comes in the wake of enormous interest in Dubai coming from different
parts of the world.
The department had conducted an extensive television campaign early this year -
in time with the beginning of the holiday season in many parts of the world.
The Government of Dubai, Department of Tourism & Commerce Marketing (DTCM) has
had an office in India for the last seven years which has been functioning as an
initial contact point and query-processing centre for the Indian travel trade
interested in doing business in Dubai.
The India office aims at promoting commerce and tourism, through the
organisation of marketing activities such as presentations, roadshows,
advertising, brochure distribution, direct sales meetings and media education
programmes, which include familiarization visits for business and travel
journalists to Dubai.
Owing to its excellence at marketing 'Discover Dubai', DTCM India was recently
adjudged the 'Best International Tourism Board in India' by the Indian travel
industry at the Galileo Express Travel & Tourism Awards in New Delhi.
The DTCM expects to play an important role in boosting bilateral ties by
promoting a widespread awareness of the opportunities Dubai has to offer in both
business and tourism.
The presence in Mumbai brings to 13 the total number of offices in the DTCM's
international network.
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Media contact details
Carl Vaz,
Dept. of Tourism & Commerce Marketing, Govt. of Dubai,
+91 (22) 22841849 / 22837765, 098210 95523,
dtcm_in@dubaitourism.ae
Conrad Gomes,
IPAN,
+91 09869 145820,
conrad@ipan.com
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