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Worktank Creative Media hired by Microsoft to create on-device demo

Posted on Thursday, May 27, 2004 @ 08:45:22 EDT by Editorial Team




Technology Hardware Server Disc Worktank Creative Media was hired by Microsoft to create an on-device demo to generate excitement and demand for the Soon-to-be-released Portable Media Center.

(PRWEB) May 27, 2004 -- The Portable Media Center, a new portable device that holds hundreds of hours of movies, TV shows, music, and thousands of pictures, is positioned to represent the next generation of mobile entertainment. Worktank Creative Media was hired by Microsoft to create an on-device demo to generate excitement and demand for the product.

The demo objectives are to educate consumers on a new category, show why the PMC is best of breed, illustrate how the device works, and demonstrate the end-to-end experience of transferring content from the PC to the device for playback on the device and a TV or stereo.

For more information about the Portable Media Center visit

http://www.microsoft.com/windowsmobile/products/portablemediacenters/default.mspx.

About Worktank Creative Media: Worktank Creative Media was founded in January of 2001 by Melinda Partin and Leslie Rugaber. They provide full service creative strategy and production for companies like Microsoft, HP, Capgemini, and Puget Sound Energy. They handle interactive and multimedia, film and video, web, and print. What sets them apart is their ability to tell complex stories in compelling yet easy to understand ways.

 
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