Immediacy, part of the Mediasurface group, Europe's leading content management solution provider, announced the successful launch of Edinburgh Inspiring Capital website with digital communications partner Innovation Digital.

UK, April 22, 2008 (XTVWorld.Com) -- Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR) has joined existing web solutions partner Innovation Digital to celebrate the launch of Edinburgh Inspiring Capital Brand (EIC) website www.edinburgh-inspiringcapital.com. The site, which promotes a unified brand for Edinburgh's City Region, is the most recent of several notably successful projects to go live through Innovation Digital using the Immediacy Web Content Management suite (WCMs) 6.0.

An Immediacy Advanced partner with offices in Glasgow, London and Manchester, Innovation Digital provides online marketing, web design and development, consultancy services and training to clients across the private and public sector. Delivering the City of Edinburgh Council brand project, Innovation Digital combined the power of Immediacy's out of the box content management solution, .Net and web 2.0 capabilities with highly bespoke functionality and plug-ins from Innovation Digital's technical team. The resulting website is accessible, easy to maintain and built on the flexibility of an enterprise quality Web Content Management solution which will amply support Innovation Digital and EIC's future plans to redevelop their existing Brand Adopters website. The aim of the website is to encourage new brand adopters to sign-up to the brand through the use of third party endorsements and inspiring case studies to show best practice. The site will go live on June 4th 2008 at www! .edinburghbrand.com, marking the latest addition to Innovation Digital's growing Immediacy- partnered client list which includes Aggreko plc, NHS Lothian, Forest Holidays and Weir plc.

Zach Watt, Director, Innovation Digital said:
"The EIC project is our most recent success working with Immediacy WCMs. Using Immediacy means our clients get a robust WCMs platform with a proven track record onto which we can confidently build our highly bespoke functionality. An integral part of our business plan, Immediacy includes compliance and multilingual tools which have helped us open up our business to clients with an international presence."

Andy Peart, Chief Marketing Officer for Mediasurface, commented:
"All our Advanced Immediacy partners are experts in the provision of creative tailored web solutions and Innovation Digital is no exception. They offer outstanding technical skills in house which is backed by their ability to design websites that really deliver to the client's needs as seen at recent new launches www.edinburgh-inspiringcapital.com and www.aggreko.com."

With ambitions to become an Immediacy Gold Partner, Innovation Digital plan to use the cutting edge functionality of Immediacy WCMs 6.0 to further strengthen its content management credentials and drive a 100% expansion program to recruit new blue chip clients.