ChangingWorlds to Showcase Mobile Advertising

Dublin, Ireland, March 25, 2008 (XTVWorld.Com) -- ChangingWorlds, the global expert in Personalization and Content Discovery techniques for mobile data, announced that it will demonstrate the benefits of its advanced personalization technology at CTIA Las Vegas. ChangingWorlds will also introduce its unique personalization solution for Mobile Advertising - ClixSmart AdPersonalizer - to US carriers during CTIA.

At the ChangingWorlds exhibition booth, the company will demonstrate how ClixSmart AdPersonalizer intelligently delivers personalized, advertisements to users in a relevant, targeted, contextual and timely manner. ChangingWorlds will also be showcasing the benefits of Personalized Content Recommendations, Personalized Content Discovery and the Personalization of Off Deck Content on the latest ClixSmart Mobile Data Personalization Demo.

Based on advanced Artificial Intelligence technology, the ChangingWorlds' ClixSmart™ suite of Personalization Solutions is proven to enhance mobile content relevance and optimize the user experience of the Mobile Internet, resulting in greater ARPU (Average Revenue Per User) for the mobile operator.

ChangingWorlds' relevance and personalization engine is capable of capturing unrivalled subscriber intelligence by automatically monitoring the implicit behavior of users online in order to learn rich content preference information and by combining this subscriber intelligence with external sources of complementary data, from demographic profiles to billing data.

Over 50 mobile operators worldwide have used this rich repository of subscriber intelligence, in combination with the ClixSmart personalization engine, to deliver highly targeted promotions in a range of different mobile internet scenarios including:

§ Adapting the navigation structure of a mobile portal to suit the preferences of individual subscribers
§ Promoting premium content and services
§ Recommending relevant mobile data services.

ChangingWorlds was the first company to bring personalization technology to the mobile market back in 1999. The unique ClixSmart personalization has been in research & development for over 12 years and in commercial deployment with mobile operators since 2000 – over 7 years ago.