Mumbai, Maharashtra, India, October 3, 2007 (XTVWorld.Com) -- Taking a leap forward in enhancing the affordability of Mobile Telephony in the country, Reliance Communications announced the launch of Worlds first feature-rich colour handset at an astonishing price of Rs 999 (sub-$ 25). The new offering from India's largest integrated telecom service provider, Reliance Communications, yet again redefines the entry level pricing for mobile consumers by making Color handsets more affordable than most Monochrome handset options. Reliance Mobile Classic range of handset, having crossed sales of 10 Million (One Crore) since launch, has already etched itself as India's largest Operator handset brand.

"Reliance Mobile's Classic range of handsets bears testimony to our commitment to offer the best deals to the Indian mobile user. A feature rich Classic 732 colour handset at Rs 999 will become the entry level handset for every new mobile user in the country", said Mr. S.P Shukla – President, Personal Business- Reliance Communications. "This special price of Rs. 999 also comes at a time as we celebrate the joy of reaching 10M Classic handsets sales - a first for any Indian operator", Mr. Shukla added.

The redefining price point from Reliance Mobile is a "No Conditions" attached transparent total handset price, available across all pre & post-paid plans. Reliance customers are free to choose from a range of attractive tariff & validity propositions best suited to their needs. The attractively priced Classic 732 scores highly on look, feel and form factor. The Classic 732 has a large phonebook (500 x 3), SMS on call reject, speakerphone and a host of other features that are rarely found in most entry level colour phones.

Reliance Communications had earlier launched Classic monochrome handsets at an iconic price of Rs 777 (sub- $ 20), resulting in a paradigm shift in the affordability levels of entry level, feature-rich handset for the Indian consumer. The Classic range of handsets includes Colour-FM series, Colour display and monochrome handsets with colour film display and are supported by an extensive nationwide after sales service network.

About Reliance Communications:
Reliance Communications is rated among the Asia's 5 Topmost Valuable Telecom Companies is India's foremost truly integrated telecommunications service provider. The company with a customer base of over 38 million, including over 1.2 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

The company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 10,000 towns and 3,00,000 villages. Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. The company's subsidiary, FLAG Telecom owns World's largest private undersea cable system, spanning 65,000 kilometers connects the top business centers in developed and emerging markets across 6 continents.

Contact:
Anjali Kumar
9312207086

Sanjay Banerjee
9311171567

Rahul Sharma
9312206726