Successful PBS Program, The Creative Life with Cheryl Fall, Goes National
Posted on Sunday, September 12, 2004 @ 12:24:46 EDT by Editorial Team
The Creative life with Cheryl Fall announced today the addition of its Executive Producer team, Stephen Lile and James Swisher. The team is expected to hit the ground running, using its experience in early stage companies, finance and media to increase the value of The Creative Life with Cheryl Fall. The program is already brought to over 90 broadcast partners across the United States.
(PRWEB) September 12, 2004 -- The Creative life with Cheryl Fall announced
today the addition of its Executive Producer team, Stephen Lile and James
Swisher. The team is expected to hit the ground running, using its experience in
early stage companies, finance and media to increase the value of The Creative
Life with Cheryl Fall. The program is already brought to over 90 broadcast
partners across the United States. The Create Life currently reaches over 40
Million U.S. households. The team will increase value by coordinating state of
the art on air and on web environments. The program delivers rich 2 screen
interactive user experiences with the ultimate goal of delivering an embedded
single screen iTV experience to digital users while maintaining the coordinated
web experience for all viewers.
“The Creative Life is an exciting prospect. We have a great host, outstanding
project content and we serve a very powerful constituency in Cheryl’s audience.”
Stephen Lile, Executive Producer of the Creative Life.
Stephen Lile, CEO
Mr. Lile is the Co-Founder and a current Director of Ensequence, Inc, the worlds
leading Interactive Television Company. He served as Chief Financial Officer of
Ensequence since foundation in April 2000 until April 2003. He has served as an
advisor or board member to several companies and/or municipalities including:
Hollywood Entertainment, Sequent Computers, the Heinz Corporation, multiple
Oregon cities, counties and school districts. Prior to becoming a serial
entrepreneur, Mr. Liles career spanned 10 years in banking, private banking, and
retail brokerage to include tenures as Vice President, Senior Investment
Specialists with Bank of America, Vice President, Private Client Manager with
Wells Fargo Bank.
“Our goal at The Creative Life is to produce a program that enriches while it
entertains and ultimately provides active learning and to all of our audience.”
James R.F. Swisher, Vice President of Business and Legal Affairs
Mr. Swisher has numerous media production credits and has extensive experience
forming and operating technical and creative entities to include film and
recording. He served as General Counsel and Vice President of Business
Development for Verve, Inc., an enterprise middleware developer. Mr. Swisher was
the founder and owner of Resistor Records and Resistor Studios. Mr. Swisher sits
on the boards of a variety of technical and creative companies, holds a
Bachelor’s of Arts Degree from University of California, Berkeley, and a
Doctorate of Jurisprudence from Golden Gate University School of Law.
About The Creative life with Cheryl Fall:
The Creative Life with Cheryl Fall (www.TheCreativeLife.tv) is distributed
through the auspices of PBSPlus and is on the air every week on over 90 PBS
affiliates that serve over 40 Million U.S. households and over 100 Million
viewers. The Creative Life expects to continue to serve the American people, and
its core demographic of women aged 30 to 70, by providing quality programs that
contain engaging projects and information that are greatly enhanced with state
of the art interactive technologies such as coordinated web delivery of projects
and to ultimately include simultaneous iTV broadcast data. Go to
www.TheCreativeLife.tv to learn more about the show and the engaging projects
that are brought to you each week.
Contact for Detailed Press Kits, DVD’s & Interviews
Loran Hickton
President & CEO
Salmon Creek Public Relations Inc.
360-571-5560
lhickton@salmoncreekpr.com
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