Mumbai, Maharashtra, India, March 16, 2007 (XTVWorld.Com) -- As part of it's ongoing Mobile entertainment initiatives, Reliance Communications, India's leading telecommunications service provider, today launched the unique Zee TV program- Suno Zee on Reliance Mobile.

With the latest initiative, Reliance Mobile customers will get to hear Zee TV's most scintillating Soaps -Come listen to Bani of Kasam Se, Saloni of Saath Phere, Vidya of Dulha and many more. Hear the voice of Rustic India - Shabaash India or the most popular cookery show - Sanjeev Kapoor's Khana Khazana and even Johnny Lever Jokes.

Customers can stay updated even on a move - Zee News will also be made available on the 'Suno Zee' platform. Reliance subscribers can even choose the format of the news like Headlines TOP 10, Sports TOP 10, International TOP 10, State TOP 10. Similarly, tune in for Bollywood, Behtar Zindagi & Horoscope. You can also get astro tips each day from the well-known astrologers in Zee Jagran.

Unique Interactivity opportunity for Reliance subscribers through 'Janta Ki Awaaz'. The platform allows the user to be the driver of the product that he wants to see and listen, e.g.: User Generated Recipes, Jokes, News – Voice of the Citizen, Film Reviews & Health Tips. Through Community and Blogs feature on the Suno Zee, subscribers can get record his or her views as well as listen to the views put forth by the other users.

To avail the above services, Reliance customers can Dial 1255675 to hear Suno Zee. Reliance customers will get to win tickets to Malaysia simply by dialing 1255675, by playing a contest. The winners get to watch the glittering Zee Cine Awards in Malaysia along with India's biggest Hollywood Stars.

"Reliance Mobile is a clear leader in the mobile entertainment market in India and we are happy to associate with Zee Telefilms. Through this collaborative effort we will be offering the best of entertainment to millions of our subscribers. With mobile entertainment becoming quite pervasive, it is important that we continue to innovate. Our present venture is a great example of how two industry leaders can work together to offer world-class mobile entertainment products," said Mahesh Prasad, President, Applications Solutions & Content Group, Reliance Communications.

Abhijit Saxena, CEO of Digital Media Convergence Limited, said, "Essel has always been the pioneer of entertainment vision in India. With Suno Zee, we have provided a unique extension to our audience on the move as well. The unique programming approach that we have taken on Suno Zee makes it an entertainment destination for consumers across demographics. The key feature on Suno Zee is the interactivity, which allows the audience to connect to the programming, making it one of its kind. Working with telecom partners like Reliance Communications and WiFi Networks our platform provider on initiatives like these makes us believe in the future of convergence and collaboration".

With the convergence of telecom and media space, mobile phones are fast becoming the providers of content. Reliance Communications has become one of the select telecom operators in India to provide an access medium to a Television Entertainment Company is launching its popular channels on its Interactive Voice Platform.

About Reliance Mobile World:
Simple, productive and efficient. Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite, has a bouquet of services such as Talking Message Service (TMS), My Tunes (Caller Ringback Tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services. Over 2,500 useful applications on Reliance Mobile World make the lives of the subscribers

About Reliance Communications:
Reliance Communications Limited founded by late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Rated among Asia's 6 Topmost Valuable Telecom Companies, Reliance Communications is India's foremost truly integrated telecommunications service provider. The company with a customer base of over 34 million including one million individual overseas retail customers ranks among the Top 10 Asian Telecom companies. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

Reliance Communications Limited has established a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 6000 towns and 3,00,000 villages. Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

Contact:
Anjali Kumar
011- 30332844

Sanjay Banerjee
011-30332847
www.reliancecommunications.co.in