Sunnyvale, CA, USA, November 6, 2006 -- ATP Electronics® Inc., an industry leading manufacturer of flash media storage products, announced the release of the SD TrioTM Professional Plus flash card, the world's most consumer friendly flash storage product allowing for full high speed compatibility with all three SecureDigital formats (microSD, miniSD, and SD) and USB in a single package. The ATP SD Trio Professional Plus gives consumers the freedom to use a single memory storage device for all their SD devices, along with the convenience of a USB interface for direct data transfer to and from a PC. Retailers will also benefit with a more universal accessory product, saving on product shelf space and inventory.

"One of the most common complaints from consumers today is the perplexity in purchasing memory for their mobile devices. We have to realize that the vast majority of consumers out there won't initially be aware of the difference between a microSD and a miniSD, a problem leading to consumer frustration and unnecessary product returns. ATP realized that this problem couldn't easily be fixed on the consumer side and that it was something that ultimately had to be resolved on the product side, leading us to the development of the Trio Professional Plus," said Michael Plaksin, Vice President of ATP Flash Sales. "Flash cards as wireless accessories are relatively new to US wireless retailers. With its consumer friendly nature and widespread handset compatibility, the SD Trio Professional Plus will be the perfect product to facilitate the growth of flash memory in the wireless accessory market."

The SD Trio Professional Plus accomplishes this widespread compatibility by utilizing an ATP high speed microSD card along with two different SD adapters and a USB reader adapter. The Trio Professional Plus will allow for high speed file transfer and for maximum performance of multimedia features, such as picture shooting, video streaming, and MP3-playing capabilities on mobile devices. Built with ATP's distinctive SIP (System-in-Package) manufacturing technology, this card is fully waterproof and extreme temperature resistant.

ATP also announced the SD Trio Professional, still offering compatibility for all three SD formats, only without the USB interface. Both the SD Trio Professional and the SD Trio Professional Plus are available immediately through ATP sales channels worldwide. For more information, please visit www.atpinc.com or email flash @ atpinc.com.

ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP:
Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products. Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions. In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures.

Contact:
Daphne Jang
ATP
flash @ atpinc.com
TEL: 408-732-5859
Fax: 408-732-5055
http://www.atpinc.com

News Source: PRWeb