Rediff Launches Rediff FareSearch for Air Tickets

Mumbai, Maharashtra, India, September 21, 2006 (XTVWorld.Com) -- Rediff.com India Limited, one of the leading worldwide online providers of news, information, communication, entertainment and shopping services, announced the launch of Rediff FareSearch , a travel search tool, that helps users search and compare the lowest airfares across all domestic airlines, displaying results on the same page. This saves users precious time and money. Rediff FareSearch is powered by proprietary technology and is available on the Rediff.com website (www.rediff.com). It can also be accessed on GPRS enabled mobile phones by logging on to http://mobile.rediff.com , a first of its kind service in India.

Manish Agarwal, Vice President Marketing, Rediff.com said "In the last few months there has been a lot of action in India in the online travel services space. Internet users are often unsure whether they get the best deal available, when they check airline websites. Rediff.com research team has enabled Rediff FareSearch with latest technologies, which do a comprehensive search across all travel/airline/auction websites, and show results in a user friendly manner, which gives users a complete picture. We have also enabled anytime anywhere access for Rediff FareSearch by making it accessible on GPRS enabled mobile phones. "

Rediff FareSearch provides users the total fare inclusive of taxes and not just the base fare (which is what most other websites provide), thus helping users to make a more informed decision. One of the most innovative features of Rediff FareSearch is that users have an option to see a graph which charts out the lowest unbiased price points upto 90 days. This enables them to plan their itinerary better, based on lowest available price points.

As per a study done by Com Score Media Matrix (US based independent research agency) August 2006, activities related to travel are one of the fastest growing services on net and growing air traffic in India is fuelling the same.

Searching for the lowest airfare on FareSearch can be done in 3 easy steps:

1. Select desired travel sector based on your travel destination.
2. Compare airfares (across all airlines) and find the deal that best fits your budget.
3. Choose your fare and buy online on the respective airline's site directly.

To access FareSearch on Rediff, visit http://faresearch.rediff.com or select 'Airfare' from the Search Bar at the top of the Rediff.com homepage. On mobile FareSearch is accessible at http://mobile.rediff.com

About Rediff.com: (Nasdaq: REDF)
Rediff.com is one of the leading worldwide online providers of news, information, communication, entertainment and shopping services for Indians.

Founded in 1996, Rediff.com is headquartered in Mumbai, India, with offices in New Delhi and New York, USA.

Safe Harbor
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the U.S. and Indian economies and in the sectors in which our clients are based, the slowdown in the internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in its filings with the Securities and Exchange Commission and its reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by it or on its behalf.

Contact:
Ajay Menon
Rediff.com India Limited
Tel: 91-22-24449144
Email: ajaym @ rediff.co.in

Merrin Netto John / Moksh Juneja
Genesis Public Relations
Tel: 91-22-24911783/85
Email: merrin.john @ bm.com / moksh.juneja @ bm.com