Tri-Dubai Triathlete SMS Fans All the Way to Kona

Washington, DC, USA, September 21, 2006 -- ES Interactive announces that it has teamed up with Wiggle Wireless to offer fans personal access to their favorite pros with the Kona Secret Cell Phone Diaries.

In an exclusive partnership with Team Tri-Dubai, fans can sign up to get text messages from:
*2004 Ironman World Champion, Normann Stadler;
*Ten-time Ironman Champion, Lisa Bentley;
*Five-time Ironman New Zealand Champion, Cameron Brown;
*Four-time Ironman New Zealand Champion, Joanna Lawn; and
*Team Tri-Dubai's up-and-coming rookie, Desiree Ficker.

The athletes' diaries include training tips, insider secrets, personal stories and some spicy gossip. The concept of the Kona Secret Cell Phone Diaries came from ES Interactive's CEO, Carri Bennet's desire to make professional athletes more accessible to their fans and to increase the spectator-friendliness of endurance sports like triathlon. "These are the most elite athletes in the world, but they're also really interesting people." said Bennet, "Fans are getting a glimpse of their personalities as they prepare both mentally and physically for the biggest, most prestigious race of the year."

Tri-Dubai is the preeminent international triathlon team formed by a partnership between The Human Interest Group and the City of Dubai. Their mission is to bring the worldview of the sport of triathlon and the City of Dubai to new levels of awareness and appreciation, while giving back to local and international communities through various charities. "This is a great opportunity for Tri-Dubai," stated Franko Vatterott, President of the Human Interest Group, "The Kona Secret Cell Phone Diaries showcases Tri-Dubai's team members' unique personalities. Mobile marketing is certainly one of the hottest new ways to reach targeted, 'technology hungry' consumers. Our athletes are well followed around the world; now they can communicate directly with their fans on a more personal level."

Starting immediately, fans can go to www.esinteractive.netor www.tridubai.comto sign up for their favorite pro triathletes. Text messages are delivered to the fans through October 23 through Wiggle Wireless' Mobile Media Portal. The service is free to fans, but standard text messaging wireless carrier fees may apply. "The Kona Secret Cell Phone Diaries are an example of a cutting edge form of mobile marketing," noted Jeff Pokonosky, CEO of Wiggle Wireless, "the unobtrusive advertorial content allows the brands that sponsor these athletes to connect on an intimate level with consumers."

This interactive experience is a production of ES Interactive. ES Interactive brings together athletes and the brands they endorse so that "access gets personal" for the fans.About ES Interactive (ESI)

Carri Bennet, founder and CEO of ESI, is an Ironman finisher and an avid fan of endurance sports. This passion led her to the concept of making the pros more accessible to the fans via the Internet and other interactive media technology. Webcasts, text messaging and video podcasts are ESI's primary media for bringing fans and athletes together to allow each participant the opportunity to personally interact with their favorite athletes. For more information, go to http://www.esinteractive.net.

About Team Tri Dubai:
Tri-Dubai is managed by the Human Interest Group, Inc. Thanks to the support of Dubai, UAE, the Human Interest Group has been able to harness some of the world's greatest talent in the sport of Triathlon. The athletes of Tri-Dubai have come together in an effort to bring awareness and support to various charities across the globe while introducing the world to the incredible opportunities that abound in Dubai through both business and leisure. For more information, go to http://www.tridubai2.com.

About Wiggle Wireless:
Wiggle Wireless delivers relevant, self selected information directly to mobile phone users, wherever they are. Utilizing the most convenient and ubiquitous device known to man, Wiggle Wireless gives users the freedom to step away from the traditional information sources that tie them down. Users select the information they want to receive and Wiggle Wireless delivers it as soon as it's available, conveniently to their mobile phones. Based in San Diego, Wiggle Wireless was founded in 2002 by Jeff Pokonosky. For more information, go to http://www.wigglewireless.com.

Contact:
Val Ford,
ES Interactive, LLC
+1-240-602-5825,
vford @ esinteractive.net

News Source: Send2Press Newswire