Mobile 365 Connects Largest Israeli Operator to US

Singapore, Singapore, July 21, 2006 (XTVWorld.Com) -- Mobile 365, the global leader in mobile messaging and data services, continues to grow the Personal Messaging business with the signing of an agreement Cellcom Israel.

Cellcom, the leading mobile operator in Israel, has more than 2.5 million subscribers, all of who can now exchange text messages with mobile subscribers from all U.S. operators. Connections to other regions around the world will follow.

“We are very pleased to be able to expand this global SMS service capability to our subscribers,” said Adi Cohen, VP Marketing, Cellcom. “Mobile 365 solves the complexities of interoperability by providing a single point of contact for our messaging connectivity.”

“This agreement further strengthens Mobile 365's unrivaled global footprint of direct connections with operators via an IP and C7 network, reaching more than 500 mobile operators around the world” said Howard Stevens, Vice President EMEA.

About Mobile 365:
Delivering two billion messages per month, Mobile 365 leads the world in the global delivery and settlement of mobile messaging and data services, including SMS, MMS, and WAP. With reach to more than 500 mobile operators around the world, Mobile 365 is at the forefront of mobile interoperability messaging and the distribution of premium content and value-added services. Headquartered outside of Washington, D.C., Mobile 365 has offices in Beijing, Guangzhou, Hamburg, Hong Kong, Johannesburg, Kuala Lumpur, London, Madrid, Mexico City, Milan, New Delhi, Paris, San Francisco, Shanghai, Singapore, Sydney, and Taipei. Major operator customers include Verizon Wireless, Vodafone, Cingular Wireless, T-Mobile, Telcel, Telefonica, O2, China Mobile, China Unicom, Hutchison, and Airtel. Major brand customers include Volvo, Sony Pictures, MSN, Citibank, Siemens, Ogilvy, Yahoo!, and Dunkin' Donuts. For more information, visit: www.mobile365.com.

About Cellcom:
Cellcom, Israel's largest and leading cellular telecommunications company, joined the Israeli telecommunications market in1994 as the nation's second cellular operator. Its entry into what was a monopolistic market at that time revolutionized Israel's telecommunication industry. In April 2006, Cellcom became the first cellular operator to be granted (through its subsidiary) a local exchange carrier (LEC) license, enabling provision of fixed-line telephone services in addition to the data transmission and communication services that Cellcom had already been providing for several years. Today Cellcom has over 3,500 employees and provides services to over 2.5 million subscribers.

Contact:
Jean Loh/ Jann Yip
Mobile 365 Asia
Phone: +60 3 6203 2713/ +65 6477 1034
Email: jean.loh @ mobile365.com/ jann.yip @ mobile365.com