Cymfony Dashboard 3.0 Launched for Customized Media Measurement

NEWTON, MA (PRWEB) May 18, 2004 -- Cymfony, Inc. today announced the launch of version 3.0 of its Cymfony Dashboard media measurement and market analysis application. The new version provides public relations, corporate communications and marketing executives with the first measurement solution that integrates real-time market intelligence with qualitative media analysis.

With this release, Cymfony is meeting the needs of enterprise executives for fast, flexible measurement systems by providing customized analysis and reports in a user-friendly format. Clients will receive actionable business intelligence specific to their industry, products, media campaigns, marketing events and more to help them make faster and smarter business decisions about media strategy, market trends, competitive intelligence, brand management, and corporate reputation management across the globe.

“Companies are not looking for a cookie cutter product, they want a sophisticated and easy to use measurement solution that can change as their needs evolve,� said Larry Weber, formerly of Weber Shandwick. “Cymfony is delivering on its promise to provide the measurement, strategic assessment and reporting tools all marketing professionals need, designed for the way they work.�

Cymfony Dashboard is a strategic marketing and communications management application designed for product marketing directors, brand managers and competitive intelligence professionals as well as public relations, corporate communications and marketing executives. Cymfony’s digital dashboard offers automated market intelligence, message analysis, visibility metrics and competitive comparisons across thousands of media sources, making it possible for companies to quantify the ROI of their media strategies and allowing marketers to tie communications campaigns to real-time results.

“At TRW, we needed a standardized way to measure our mentions and key message pickup to assist in providing valid data to management about the success of our media relations efforts relative to competitors,� said Manley Ford, director, communications at TRW Automotive. “Cymfony’s Dashboard solution simplified information gathering by organizing clippings in a meaningful and systematic way –while uncovering trends and relationships that are meaningful to our business.�

Key Enhancements to the Cymfony Dashboard include:

Flexible date ranges and charting parameters – set the time frame to compare quarters for month to month trends, monitor breaking stories, conduct campaign and/or crisis analysis and monitor product launches or tradeshow news.

Configurable source categories & top tier media lists – segment media by consumer demographics, region, media type or multiple top tier media lists to view campaigns. Publications can be mapped to multiple source categories to provide endless views of different types of media coverage.

Expanded reporting & export of data from any chart – correlate media analytics, message adoption and favorability with internal data such as sales, share price or customer inquiries.

Extended brand research – expand brand and message research with advanced query tools.

Pricing and Availability: Cymfony Dashboard 3.0 is a software and services solution, available now. Pricing is dependent upon customizable options. Corporate and agency customers with a current license will be automatically upgraded.

About Cymfony, Inc: Cymfony is an award-winning market intelligence and media analysis company, providing real-time media measurement and market analysis software and services to leading corporations throughout the world. Cymfony Dashboard, the company’s flagship business intelligence application, is used to measure, analyze and manage global brands, messages and media perception, while Cymfony’s InfoXtractTM technology is the leading advanced information extraction and analysis solution used by United States government and intelligence agencies. For more information or to schedule a demonstration of Cymfony Dashboard, contact Cymfony at (617) 630-9114 or visit the web at http://cymfony.com